Lead Manager – Marketing Automation and Lifecycle Marketing

About the role

We are looking for an experienced Marketing Automation and Lifecycle Marketing professional to lead campaign automation, customer journey orchestration, and MarTech transformation initiatives across global B2B and B2C markets.

What you'll do

• Lead the reporting and optimization of global marketing automation programs across email, lifecycle, nurture, and multi-channel campaigns
• Manage campaign operations across platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo
• Develop and execute customer journey strategies, audience segmentation models, lead nurturing programs, and CRM-integrated campaigns
• Deliver data-driven campaign strategies and improve marketing performance
• Train and support team members on marketing automation campaign setup, troubleshooting, reporting, and performance improvement

What you need

• 7–13 yrs of experience
• Marketing automation
• Analytics
• HubSpot
• Email marketing
• CRM
• Salesforce
• Any graduate

Good to have

• Employee engagement