Lifecycle Marketing Associate

About the role

We're looking for a Lifecycle Marketing Associate to own email marketing strategy and execution across the customer lifecycle. This role is for someone who enjoys combining customer psychology, data, automation, and experimentation to drive measurable business outcomes. You'll work closely with Product marketing, Growth, Design, and Product teams to build email journeys, Campaigns that improve engagement, retention, and revenue.

What you'll do

• Manage & maintain email lifecycle campaigns and automated customer journeys
• Collaborate with team to build and optimise onboarding, activation, retention, upsell, and win-back email programs
• Analyse customer behavior and identify opportunities to improve engagement and conversion
• Create customer segments and personalised email experiences based on product usage and lifecycle stage
• Run A/B tests on subject lines, content, timing, audiences, and journey logic

What you need

• 2–4 yrs of experience
• Email marketing
• HubSpot
• CRM
• Product marketing
• Any graduate