Manager - Brand Marketing, Digital Business

About the role

Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international regions.

What you'll do

• Marketing Strategy Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior
• Marketing and brand campaign planning Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
• Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization
• Use PR to drive the business objectives for the project/campaign
• Managing brand and social media Translate the brand goals and positioning into executable brand plans based on the go-to market strategy

What you need

• 6–8 yrs of experience
• Analytics
• Employee engagement
• Performance marketing
• Branding
• Social media
• Go-to-market
• MBA or BBA

Good to have

• Costing