Manager-Digital Marketing-Marketing Analytics

About the role

We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios . The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.

What you'll do

• Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain
• Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue
• Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards
• Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
• Clearly communicate analysis as presentations to technical & non-technical groups

What you need

• Digital marketing
• Analytics
• Dashboarding
• Power BI
• SQL
• Python
• Any graduate

Good to have

• ETL
• Alteryx