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Manager - Digital - Marketing - Mumbai - Lower Parel - MM *

Tata Capital·Mumbai

Pay not stated2–4 yrsFull-time

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About the role

Responsible for all aspects of our omni channel marketing (Email/SMS/PN/IVR/etc) operations, Automation, Customer Retention and Activation. Your central goal is to execute omni channel performance/Services/collection-oriented campaigns while also showing quantifiable growth in performance metrics.

What you'll do

  • Responsible for all aspects of our omni channel marketing (Email/SMS/PN/IVR/etc) operations, Automation, Customer Retention and Activation
  • Plan & orchestrate Customer Journeys across business
  • Create a framework for Omnichannel, realtime communication and nudges
  • Prepare and present reports on marketing campaign’s overall performance
  • Coordinate with content and media experts to improve marketing results to meet acquisition goals

What you need

  • 2–4 yrs of experience
  • Digital marketing
  • Analytics
  • Marketing automation
  • Google Analytics
  • BBA

Good to have

  • CRM
  • Salesforce

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