Manager

About the role

India, Maharashtra, Mumbai, Mumbai - Bhandup, Mumbai - Bhandup, 2124, Corporate Own end-to-end paid campaigns across Meta (Facebook/Instagram), LinkedIn Ads, YouTube Ads, X, Snapchat and Programmatic DSPs with a focus on CPL/CAC efficiency and ROAS. awareness → engagement → consideration → conversion → retention.

What you'll do

• Own end-to-end paid campaigns across Meta (Facebook/Instagram), LinkedIn Ads, YouTube Ads, X, Snapchat and Programmatic DSPs with a focus on CPL/CAC efficiency and ROAS
• Drive social-first full-funnel frameworks: awareness → engagement → consideration → conversion → retention
• Lead experimentation through A/B and multivariate testing on creatives, audiences, placement, bidding, and landing pages
• Manage budget pacing, forecasting, and cross-channel allocation using marginal CAC and incrementality insights
• Oversee measurement infrastructure: GA4, GTM, Meta Pixel, server-side tagging, offline conversions, and UTM governance. Brand & Integrated Campaigns

What you need

• 5–8 yrs of experience
• Power BI
• Performance marketing
• Forecasting
• Google Analytics
• Insurance
• CRO
• BBA or MBA or B.Com

Good to have

• Looker Studio
• CRM
• Digital marketing