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Manager - Marketing Analytics

Hdb Financial Services·Mumbai

Pay not statedMid levelFull-time
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About the role

Manager - Marketing Analytics at Hdb Financial Services. Be responsible for driving growth in HDB's Existing Borrower business across all product lines primarily using its digital assets – Website, App, DIY Journeys.

What you'll do

  • Work with Product Managers across products to increase the % of business coming in from existing borrowers
  • The incumbent a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
  • Plan and execute all Xsell programs using - digital marketing- including SEO/SEM, email campaigns, social media and display advertising campaigns, telecalling , DIY
  • Measure and report performance of Existing borrower business - % change, value, conversion % , conversion by vintage etc
  • Plan, execute, and measure experiments and conversion tests

What you need

  • Analytics
  • Digital marketing
  • SEO
  • Email marketing
  • Social media
  • BBA or MBA

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Source
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How to apply
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Early: posted 1 h ago on their own site