Manager – Performance & Growth Marketing (D2C)

About the role

This is a step up from pure campaign execution — you will set the strategy, own the P&L levers of paid media, build the growth roadmap across the funnel, and lead a small team to hit aggressive acquisition and revenue targets. We follow a performance-driven culture full of freedom and fun, and we want someone who lives and breathes numbers while shaping how a leading consumer brand grows online.

What you'll do

• Own the D2C growth P&L. Drive revenue, new-customer acquisition, ROAS, CAC, and blended efficiency across the full paid ecosystem — Meta, Google
• Set the growth strategy. Build and own the quarterly growth roadmap across the funnel — acquisition, conversion
• Lead and mentor a team. Manage a small team of performance marketers and channel specialists; set goals, review performance
• Drive full-funnel CRO. Own landing page and on-site conversion optimization using heat maps, session recordings, cohort data
• Build the measurement layer. Define KPIs, build dashboards, and own attribution, incrementality, and MMM thinking so decisions are grounded in data, not guesswork

What you need

• 6–8 yrs of experience
• Meta Ads
• Google Ads
• CRO
• Dashboarding
• Performance marketing
• Any graduate

Good to have

• Google Analytics
• SQL
• Power BI
• Looker

What you get

• ₹3 Cr a year