Manager - Performance Marketing

About the role

Build and execute the annual performance marketing roadmap aligned to launches, sustenance, geographies, and audience clusters. budgeting, forecasting, allocation, and ROI governance. Design differentiated, project-specific performance strategies based on lifecycle, pricing, buyer profiles, and competition dynamics.

What you'll do

• Build and execute the annual performance marketing roadmap aligned to launches, sustenance, geographies, and audience clusters
• Own digital marketing P&L: budgeting, forecasting, allocation, and ROI governance
• Design differentiated, project-specific performance strategies based on lifecycle, pricing, buyer profiles, and competition dynamics
• Lead quarterly business reviews with Sales, CRM, Brand, and Leadership
• Conduct incremental tests to evaluate true channel impact and drive ROAS uplift without compromising brand premium-ness

What you need

• Performance marketing
• Digital marketing
• Google Analytics
• Marketing automation
• Analytics
• CRM
• Any graduate

Good to have

• Machine learning
• MIS reporting
• Motion design
• Power BI
• Tableau
• Salesforce