Marketing Analyst

About the role

This position focuses on monitoring advertising campaigns, identifying performance trends, and developing recommendations to improve key marketing indicators. The successful candidate will analyze A/B testing results, assess attribution and customer lifetime value (LTV) models, and help improve marketing reporting and budgeting tools.

What you'll do

• Prepare analytical reports and performance summaries on advertising campaigns to identify optimization opportunities
• Research and develop actionable recommendations to improve key performance indicators (KPIs) across marketing campaigns
• Evaluate, review, and monitor ongoing A/B tests, ensuring accurate interpretation of results and providing recommendations for future experiments
• Monitor key marketing performance indicators across products and advertising campaigns on a daily basis
• Identify significant performance deviations, promptly communicate potential issues, and investigate their underlying causes

What you need

• Data visualisation
• BigQuery
• Tableau
• Data analysis
• Any graduate

Good to have

• Google Ads
• Analytics
• Google Analytics
• SQL
• Python

What you get

• Up to ₹95k a month