Marketing & Brand Head

About the role

The Marketing & Brand Head for the Fintech industry will play a pivotal role in shaping and executing the marketing strategy for the company. The role involves overseeing digital marketing, brand management, product marketing, communications, and customer acquisition strategies. A deep understanding of the fintech space, customer journeys, and market dynamics is essential to help position the brand as a leader in the industry.

What you'll do

• Brand Strategy and Development
• Develop and execute a comprehensive brand strategy that defines the companys identity, value propositions, and competitive differentiation in the fintech sector
• Lead the development of the companys brand positioning and messaging across all platforms, ensuring consistency and alignment with business goals
• Strengthen brand awareness and visibility through targeted campaigns, partnerships, and media relations
• Drive the creative direction and ensure the brand voice is consistently represented in all communications

What you need

• 7–12 yrs of experience
• Digital marketing
• Performance marketing
• Analytics
• Marketing automation
• Google Analytics
• HubSpot
• BBA or MBA

Good to have

• SEO
• Public relations
• CRM
• Salesforce
• Email marketing
• Content marketing