Marketing Automation Expert (Dotdigital) ll Noida

About the role

We are seeking a Senior Email Marketing Specialist with 5–6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital . The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands.

What you'll do

• Create omnichannel strategies across Email, SMS, Web Push & WhatsApp
• Own the lifecycle roadmap for assigned brands
• Execution & Campaign Management Build, test, and launch campaigns and automated flows
• Use dynamic personalization, segmentation, and scoring
• Maintain campaign calendars and run A/B tests

What you need

• 5–6 yrs of experience
• Marketing automation
• Email marketing
• HubSpot
• Analytics
• CRM
• HTML
• Any graduate

Good to have

• Shopify