Marketing Automation Specialist

About the role

As our Marketing Automation Specialist, you will develop and optimise the systems, workflows, and customer journeys that power Bradken's global digital marketing program. Your work will help connect customers with the right solutions at the right time, driving engagement, lead generation, and business growth across our international operations.

What you'll do

• Design, implement and optimise automated marketing workflows and customer journeys that deliver a consistent, high-quality customer experience across multiple channels
• Apply your problem-solving skills to support integrations between Salesforce CRM, Marketing Cloud Account Engagement (Pardot), and other digital platforms
• Analyse campaign performance, customer behaviour and marketing data to identify opportunities, improve conversion rates and maximise return on investment
• Collaborate with global marketing, sales and technology stakeholders to develop targeted, data-driven engagement strategies and personalised customer experiences
• Champion continuous improvement by conducting A/B testing, implementing best practices and recommending new technologies that enhance marketing effectiveness

What you need

• 5–9 yrs of experience
• Marketing automation
• Digital marketing
• CRM
• Salesforce
• Power BI
• HTML
• BBA