Marketing Data Analyst

About the role

Working within Marketing Operations, you will analyze data from CRM platforms, marketing automation systems, web analytics, and advertising channels to measure performance across the B2B marketing funnel. You will take ownership of reporting and data management for Salesforce and HubSpot, ensuring data accuracy and reliable visibility into marketing results.

What you'll do

• Extract, combine, and analyze large datasets from multiple sources, including Salesforce, HubSpot, web analytics platforms, and advertising channels
• Lead reporting and data management for Salesforce and HubSpot, maintaining data integrity and developing a strong understanding of CRM structures, data flows
• Build, maintain, and automate dashboards and reports to monitor key B2B marketing performance indicators, including lead velocity, MQL-to-SQL conversion
• Collaborate with Marketing, Sales, and Operations stakeholders to gather reporting requirements, translate business questions into analytical projects
• Conduct detailed performance analyses of integrated marketing campaigns across digital channels, email, events, and content initiatives

What you need

• 4–7 yrs of experience
• SQL
• Data analysis
• Statistics
• Salesforce
• HubSpot
• Dashboarding
• BBA

Good to have

• CRM
• Marketing automation