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Marketing/Demand Generation Specialist

PlugScale·Pune

Pay not stated4–6 yrsFull-time
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About the role

The Demand Gen Specialist will be the growth engine behind ContextQA’s pipeline. You’ll design and run campaigns that generate high-quality MQLs, optimize conversions to SQLs, and support the outbound team with content, sequences, and events. Your role bridges marketing and sales, ensuring a steady flow of qualified prospects aligned with ICP.

What you'll do

  • Own lead generation campaigns (LinkedIn Ads, webinars, gated content, events)
  • Collaborate with the SDR/BDR team to create effective messaging and assets
  • Track MQL → SQL conversion and optimize campaigns accordingly
  • Build and manage prospect databases (ZoomInfo, Clearbit enrichment)
  • Run email nurturing campaigns to re-engage cold leads

What you need

  • 4–6 yrs of experience
  • Content marketing
  • Marketing automation
  • HubSpot
  • Salesforce
  • SQL
  • Any graduate

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