Marketing Executive

About the role

The Mall Marketing Executive is responsible for planning, executing, and monitoring marketing initiatives that drive footfall, enhance tenant relationships, and strengthen the mall's brand presence within its catchment area. This role bridges creative campaign development with operational execution, working closely with tenants, vendors, and internal teams to deliver measurable business outcomes.

What you'll do

• The role involves developing and implementing the mall's marketing calendar, including seasonal campaigns, promotional events
• The executive coordinates with tenants and brand partners to align promotional activities with mall-wide initiatives
• Managing social media channels, digital advertising, and content creation falls within this role, along with tracking engagement metrics to refine strategy
• Budget management is a core function, requiring the executive to plan marketing spend across campaigns, negotiate with vendors and media partners
• Building and maintaining relationships with local media, influencers, and community organizations supports broader brand visibility efforts

What you need

• 2–5 yrs of experience
• Digital marketing
• Analytics
• Social media
• Market research
• BBA

Good to have

• Marketing automation
• CRM