Marketing Head - SSO Hospitals

About the role

As Head of Marketing, you will own marketing end to end across all SSO hospitals, clinics and markets. That covers brand, performance marketing, content, digital, offline, PR, events and CRM. You will build the engine that turns awareness into OPD visits and treatment conversions, and lead the team and agencies behind it.

What you'll do

• Strategy, brand and planning
• Own the overall marketing strategy, annual plan and budget across digital, offline, brand, content, PR and events
• Drive brand strategy and positioning, and keep communication consistent across all touchpoints
• Own the brand ambassador strategy, including campaigns, shoots, content and amplification
• Plan marketing for new hospital, clinic and doctor launches, covering pre-launch and post-launch activity

What you need

• 3–4 yrs of experience
• SEO
• Performance marketing
• CRM
• Content strategy
• Branding
• Analytics
• MBA

Good to have

• SOP writing