Marketing Lead

About the role

As the Marketing Lead, you will be at the forefront of the brand's content, branding and marketing efforts. With a focus on managing external agencies and spearheading strategic initiatives, you will play a pivotal role in enhancing the brand's visibility and engagement across various platforms.

What you'll do

• Collaborate with external agencies / freelancers specializing in apparel shoots, social media, digital marketing, public relations, media buying etc.
• Define clear objectives, provide direction, and ensure timely delivery of high-quality work from agency partners and in-house resources
• Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement across online channels
• Utilize data-driven insights to optimize campaigns, maximize ROI, and achieve key performance indicators (KPIs)
• Lead brand marketing initiatives to enhance the brand's positioning and perception in the market, aligning with the brand's ethos and values

What you need

• 6–11 yrs of experience
• Analytics
• Digital marketing
• Public relations
• Social media
• Branding
• BBA