Marketing Engagement Senior Analyst
Accenture·Mumbai
- Can I apply
- Open to any education · 5–8 yrs
- Pay
- Pay not stated
- Source
- From the company's careers page · yesterday
- How to apply
- On Accenture's site: account needed, ~10–15 min
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About the role
This role is not about creating campaigns that look good on paper — it’s about building a marketing engine that drives sales conversions. The Marketing Head will be responsible for both demand generation and brand growth, working hand-in-hand with the Sales team to deliver measurable business outcomes.
What you'll do
- Develop integrated sales & marketing strategies aligned with revenue targets
- Ensure minimum qualified lead flow per quarter, with clear attribution to marketing campaigns
- Own the lead funnel: awareness → MQL → SQL → opportunity → closed deal
- Work closely with Sales Leaders to track progress and fine-tune campaigns for better conversions
- Lead Generation & Demand Creation
What you need
- 8–12 yrs of experience
- Marketing automation
- SEO
- Digital marketing
- CRM
- Branding
- Market research
- MBA
Good to have
- SQL
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