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Marketing Manager (B2B)

Informa Group Plc·Remote

Pay not statedMid levelFull-timeRemote

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About the role

This role is responsible for developing data-driven marketing strategies that generate qualified leads, optimize the customer journey, and collaborate with commercial teams to convert opportunities into closed business.

What you'll do

  • Lead Funnel Activation: Design and execute integrated demand generation campaigns to drive qualified leads through the funnel, owning performance metrics including MQLs
  • Multi-Channel Campaign Execution: Plan and execute B2B marketing campaigns across email, paid search, paid social (LinkedIn), content syndication
  • Lead and execute B2B marketing initiatives with a primary focus on lead funnel activation, demand generation, and revenue growth

What you need

  • Digital marketing
  • SEO
  • Marketing automation
  • Email marketing
  • Content marketing
  • HubSpot
  • Any graduate

Good to have

  • Salesforce
  • CRM
  • Performance marketing

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