Marketing Manager (B2C)

About the role

An exceptional opportunity to lead author and researcher community engagement as part of the regional Marketing team at Taylor & Francis. This position is pivotal in developing and executing strategic marketing initiatives to drive article submission growth, enhance brand visibility, and increase Open Research awareness across the South Asia and Sub-Saharan Africa (SASSA) regions.

What you'll do

• Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA…
• Monitor, analyze, and track submission trends and marketing performance metrics using data analysis tools, ensuring KPIs are consistently met across multiple benchmarks
• Leverage digital marketing expertise and data-driven insights to identify, segment
• Build and maintain strategic relationships with key institutions, academic societies, funding bodies
• Engage with external stakeholders to promote Taylor & Francis Group's position in the research community through conferences, presentations, and speaking opportunities

What you need

• Digital marketing
• Email marketing
• Analytics
• Data analysis
• Social media
• Marketing automation
• Any graduate