Marketing Manager

About the role

Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales).

What you'll do

• Conduct ongoing market research and analysis to identify trends, growth opportunities and customer needs across the dental segment
• Develop market segmentation and target customer profiles to guide positioning and messaging
• Design and own the annual marketing strategy and plan, aligning brand priorities with business and sales objectives
• Conduct competitive analysis to track competitor positioning, pricing and campaigns and inform strategic response
• Track, measure and evaluate campaign performance (ROI, reach, engagement, lead generation) using data-driven insights, and optimize campaigns accordingly

What you need

• 8–14 yrs of experience
• Market research
• MBA

Good to have

• Google Analytics
• Analytics
• HubSpot
• CRM
• PowerPoint
• Salesforce