Marketing Manager

McGraw Hill·Noida

Pay not stated6–10 yrsFull-time

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About the role

Overview Marketing Manager How You’ll Create an Impact As a Marketing Manager, you will play a key role in strengthening our brand presence and building meaningful relationships with institutions, professors, academic leaders, and other higher-education stakeholders across India.

What you'll do

Play a key role in strengthening our brand presence and building meaningful relationships with institutions, professors, academic leaders
Work closely with the Sales/CAM, Product, Content, Digital, Operations, Technology
Define: Target customer segments, Customer personas, Positioning, Value proposition, Messaging, Channel strategy, Launch strategy
Identify key growth opportunities across customer segments, channels, products, and markets
Develop marketing plans covering awareness, consideration, acquisition, adoption, and retention