Marketing Manager | Rx Marketing CoE – Emerging Markets

About the role

You will be responsible for understanding customer needs and insights with help of market insights team You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.

What you'll do

• Be responsible for understanding customer needs and insights with help of market insights team
• Drive the growth projects along with CFTs and country teams to ensure sustainable brand growths
• Support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit
• Provide plan recommendations to country as well as monitor investment as per the strategy
• Be responsible to drive Cost optimisation - COGS / SCM overheads

What you need

• 5–6 yrs of experience
• Digital marketing
• Analytics
• Market research
• Learning and development
• PLC
• Go-to-market
• MBA

Good to have

• Branding