Marketing Manager / Senior Manager Marketing

About the role

The Marketing Manager / Senior Manager will be responsible for driving brand visibility, demand generation, and customer acquisition through offline and field-led marketing channels across Madhya Pradesh.

What you'll do

• Offline Marketing Strategy & Execution
• Develop and execute the offline marketing calendar for all centers under Project Springboard
• Plan and drive ATL initiatives such as local print, radio, outdoor, transit media, and regional awareness campaigns
• Plan and drive BTL initiatives such as society activations, roadshows, kiosks, patient engagement programs, neighborhood outreach, and local partnerships
• Tailor marketing plans to each center catchment and local demand profile

What you need

• 6–10 yrs of experience
• Digital marketing
• Branding
• Cross-selling
• BMM or BBA or MBA