Marketing:Marketing Manager - Experiential Marketing & Activation

About the role

The candidate has to plan and execute retail activation and the experiential marketing efforts for the brand Conceptualise national activation programs and execute them at circle/city/ branch level with the help of internal team/ agencies Develop standardised template for activations which act as the go-to guide for understanding the activity, business and marketing objective, process to be followed before and after the day of event etc.

What you'll do

• Develop a 3 to 6 month activation plan for the non-profitable branches and ensure flawless execution
• Work closely with the regional and circle level marketing teams to understand the on ground requirements and design activation plans accordingly
• Work closely with the products and the brand marketing teams to create activations programs for new product launch and connect the brand and product though on ground
• Develop/ design/ improvise on the lead generation mechanism and create a robust process for ongoing marketing lead generations
• The activation programs needs to be ably supported by media both/ either local and national media depending upon the need and the nature of activation program

What you need

• 7–9 yrs of experience
• Telecom
• MBA