Marketing Operations Specialist

About the role

The Marketing Operations Specialist will play a critical role in enabling a high-performing SaaS marketing team through scalable processes, reliable systems, and strong operational guidance. This role will own campaign execution within Marketo, support data hygiene and governance initiatives, manage key marketing technologies, and help ensure seamless lead lifecycle operations from acquisition through routing to sales development.

What you'll do

• Marketing Automation & Campaign Execution
• Build, QA, and launch campaigns in Marketo , including emails, nurtures, landing pages, forms, lists, and program templates
• Maintain scalable program architectures and ensure proper attribution setup
• Manage lead scoring, lifecycle stages, and routing workflows in partnership with Revenue Operations
• Troubleshoot automation or campaign issues, ensuring timely resolution

What you need

• 2–4 yrs of experience
• Marketing automation
• Salesforce
• Any graduate