Marketing- Product Communication HO & SUPPORT 0149 1288 1096039 HRR

About the role

Manage end-to-end marketing strategy and execution for banking products and customer portfolios. Drive customer awareness, engagement, and business growth through integrated, data-driven marketing initiatives across digital, offline, branch, and partner channels while collaborating with cross-functional teams to deliver measurable business outcomes.

What you'll do

• Develop and execute integrated marketing strategies across ATL, BTL, digital, branch, and partner channels to drive product awareness, lead generation
• Build and manage customer acquisition and lifecycle marketing programs focused on lead generation, conversion, retention, engagement, and cross-sell opportunities
• Lead Direct-to-Customer (D2C) marketing initiatives by leveraging customer insights and analytics to run targeted campaigns across WhatsApp, SMS, Email, Mobile App
• Drive digital marketing initiatives including website optimization, landing page development, SEO-led content, customer communication journeys
• Monitor campaign performance, customer behaviour, marketing ROI, and business impact to continuously optimize strategies and marketing investments

What you need

• Digital marketing
• SEO
• Content strategy
• Product marketing
• Analytics
• Branding
• Any graduate

Good to have

• Cross-selling