Marketing Specialist - GTM & Growth

About the role

As the Marketing Specialist, your mandate is to take Packt’s new events + newsletter business from strong market signal to scalable traction in one of our verticals — Web Dev, Game Dev, Cybersecurity, SysAdmin, Software Engineering, Data Science, and LLMs. You’ll define and execute the full-funnel strategy that reaches the right tech pros and converts them into event attendees (primary revenue) and newsletter subscribers (a durable, monetisable audience).

What you'll do

• Own and execute GTM for vertical-specific paid events (workshops, bootcamps, conferences) and companion newsletters
• Plan and publish high-signal promo/content in sync with events and newsletter cadence
• Design and run integrated campaigns per event — speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps
• Build and manage partner distribution : authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube/Twitch)
• Structure rev-share/list-share deals, newsletter swaps, co-hosted streams, and “bring-a-friend”/teams bundles to maximise net-new reach and profitable conversions

What you need

• 3–6 yrs of experience
• Analytics
• Performance marketing
• HubSpot
• Git
• Dashboarding
• CRM
• Any graduate

Good to have

• Machine learning
• Salesforce
• Looker
• Data privacy
• Go-to-market
• LLMs

What you get

• ₹0.8 L–₹1.6 L a year