Marketing Specialist

About the role

We are looking for a Marketing Specialist to join the Buying Opportunities Ecosystem agile team. In this role, you will help maximize the impact of ABB's marketing investments by driving the adoption of marketing best practices, accelerating the use of MarTech capabilities such as Salesforce and Pardot, and supporting digital commerce and marketplace initiatives across the customer journey.

What you'll do

• Help maximize the impact of ABB's marketing investments by driving the adoption of marketing best practices
• Leverage data, analytics, and AI to improve marketing effectiveness, customer engagement, and business outcomes
• Support the delivery of marketing initiatives across the region, helping markets adopt best practices, increase MarTech adoption
• Supporting country marketing teams in the adoption of marketing best practices, MarTech capabilities, and data-driven ways of working
• Developing, executing, and optimizing digital marketing campaigns aligned with business objectives and regional priorities

What you need

• 5–9 yrs of experience
• Digital marketing
• SEO
• Marketing automation
• Analytics
• Performance marketing
• Email marketing
• Any graduate

Good to have

• Salesforce
• Data privacy