Marketing Technologist (Contractor)

About the role

This role is primarily focused on Google Tag Manager (GTM) implementation, GA4 configuration, and conversion tracking — complemented by hands-on Google Search Console analysis to inform and validate organic search performance. You will ensure accurate, privacy-compliant measurement across all digital touchpoints worldwide, and maintain the technical bridge between marketing activity, web analytics, and CRM performance.

What you'll do

• Tagging & Tracking Implementation (~85%)
• Own end-to-end tag implementation through Google Tag Manager (GTM), including custom HTML tags, triggers, variables
• Implement tracking via GTM and through hard-coded website tags where required, collaborating with web development teams on CMS environments including Drupal, WordPress
• Configure and maintain GA4 properties, events, conversions, custom dimensions/metrics, and cross-domain tracking to ensure robust and accurate measurement
• Implement and manage enhanced conversions for GA4 and Google Ads, including hashed data matching and first-party data strategies

What you need

• 3–5 yrs of experience
• Google Ads
• Digital marketing
• Google Analytics
• Marketing automation
• Analytics
• HubSpot
• Any graduate

Good to have

• SEO
• CRM
• HTML
• Salesforce
• Tableau
• JavaScript