National Lead-Influencer Engagement

Aditya Birla Group·Mumbai

Pay not statedSenior levelFull-time

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About the role

Birla White (BW) is White Cement division of UltraTech Cement Limited and is a P&L centre. It commands over 45% of market share in White Cement and 31% in Wall Care Putty. Both the products command impressive premium in pricing over nearest competitors owing to superior quality attributes. During last 10 years Birla White has grown from a single commodity product to significant value added products driven business.

What you'll do

This role is a National Lead role with accountability of engagement of Pan-India influencers
KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Painter Engagement 1)Deep route analysis of present data base & painters'…
2)Working on painter universe for BW products/applications
3)Developing club criteria for applicators & Recognition
4)Application wise segmentation of painters /applicators (WC / WCP / Tex / LP. Etc)