National Sales Manager

About the role

The National Sales Manager (NSM) will be responsible for leading and managing the entire sales function across India for the confectionery division. This role involves developing and executing sales strategies, managing key channel partners, driving revenue growth, optimizing the GTM (go-to-market) strategy, and leading a medium size, geographically distributed sales team.

What you'll do

• Sales Strategy & Planning
• Develop and implement short-term and long-term national sales strategies aligned with business objectives
• Conduct market research and competitor analysis to identify growth opportunities
• Prepare annual and quarterly sales forecasts, budgets, and targets
• Design and implement an efficient and scalable distribution model across urban and rural India, wholesale channel is a must win

What you need

• 12–15 yrs of experience
• Sales
• Negotiation
• CRM
• Channel sales
• Key account management
• Market research
• MBA or BBA

Good to have

• POS
• MIS reporting
• Food safety
• Branding
• Go-to-market