OEM Leader - Industrial Automation

About the role

The role builds and executes OEM marketing plans and multi‑horizon growth strategies (AOP/AMSP/3–5 year), partnering with Sales, Category, Marcom, and Global teams to deliver sustained revenue, share, and profitability across Machine Builders, POEMs, Control Panel Builders, Integrators, and IADs.

What you'll do

• Market Research, Segmentation & Strategy Conduct ongoing market and competitive research; translate insights into actionable strategies
• Drive OEM segmentation and platforming; ensure platforming accuracy and updates
• Evolve the OEM coverage model to improve reach, productivity, and profitability
• Lead BFO OEM data maintenance and governance
• OEM Marketing & Growth Planning Build and execute the annual OEM marketing plan (incl. digital) with Marcom

What you need

• 15–27 yrs of experience
• Sales
• CRM
• Key account management
• Market research
• Financial modelling
• MBA or B.Tech or B.E.

Good to have

• Instrumentation