Paid Media Analyst

About the role

You’ll work with proprietary ad execution platforms like MatchCraft along with industry-leading networks including Google Ads, Bing, Facebook, and Instagram to deliver high-impact digital advertising campaigns for small and medium-sized businesses (SMBs). In this hands-on role, you will be responsible for campaign quality assurance, accurate tracking implementation, and optimizing performance.

What you'll do

• As a Paid Media Analyst you'll
• Verify proper integration and functioning of conversion tracking tools, including Google Analytics, Facebook Pixel, and Google Tag Manager (GTM)
• Identify, document, and troubleshoot campaign setup issues in close collaboration with fulfillment teams to minimize rework
• Operate AI-enabled dashboards and tools under guidance to monitor performance metrics and surface timely optimization flags
• Craft and edit compelling, performance-driven ad copy aligned with campaign objectives, brand guidelines, and industry standards

What you need

• 2–5 yrs of experience
• Performance marketing
• Dashboarding
• Google Analytics
• Google Ads
• Meta Ads
• Copywriting
• BBA