Paid Media Specialist

About the role

Reporting to the Marketing Manager, the Paid Media Specialist will be responsible for planning, launching, managing and optimising paid campaigns across Google Ads, Meta, LinkedIn and other relevant platforms. This is an execution-focused role requiring direct ownership of campaign performance.

What you'll do

• Paid Media Planning and Execution
• Manage campaigns across Google Search, Display, Performance Max, YouTube, Meta, LinkedIn and other relevant channels
• Translate marketing objectives into appropriate campaign structures, targeting strategies and budget allocations
• Conduct keyword, audience, competitor and market research before launching campaigns
• Ensure campaigns are launched accurately and within agreed deadlines

What you need

• 2–4 yrs of experience
• Performance marketing
• Google Ads
• Meta Ads
• Google Analytics
• CRO
• CRM
• Any graduate

Good to have

• Performance management
• User flows