Paid Search Specialist

About the role

Paid Search Specialist at HighRadius. Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising (Bing Ads).

What you'll do

• Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising (Bing Ads)
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance
• Manage campaign structures, bidding strategies, ad copy testing, and budget allocation
• Monitor key performance metrics, including CTR, CPC, Conversion Rate, CPA, ROAS, and Impression Share
• Analyze search term reports and implement positive and negative keyword strategies

What you need

• 3–6 yrs of experience
• Google Ads
• Digital marketing
• Google Analytics
• Analytics
• SEO
• Market research
• BBA

Good to have

• HubSpot
• CRM
• Salesforce