Performance Marketing Executive/Manager

About the role

We are looking for someone who understands that successful performance marketing is not only about running advertisements it is about understanding the client's business, reaching the right audience, analysing data, and continuously improving results.You will work closely with our content, design, development, and client-servicing teams to generate quality leads, improve conversions, and achieve the best possible return on advertising spend.

What you'll do

• Plan, create, and manage paid advertising campaigns across Google, Meta, LinkedIn, X, and Telegram
• Develop platform-specific strategies for lead generation, website traffic, brand awareness, app promotion, and online sales
• Conduct keyword research, competitor analysis, audience research, and market analysis before launching campaigns
• Set up campaign structures, audience targeting, budgets, bidding strategies, ad placements, and conversion goals
• Monitor campaigns regularly and optimize them to improve CPL, CPA, CTR, conversion rate, ROAS, and overall ROI

What you need

• Performance marketing
• Google Analytics
• Market research
• Social media
• Data analysis
• Any graduate