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Performance Marketing Lead (Growth & Operations) - B.Tech

Trackier·Noida

Pay not stated4–7 yrsFull-time
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About the role

Performance Marketing Lead (Growth & Operations) - B.Tech at Trackier. Performance Marketing & Demand Generation.

What you'll do

  • Performance Marketing & Demand Generation
  • Own the planning, execution, and optimization of paid campaigns across Google,LinkedIn, Meta, YouTube, and other relevant acquisition channels
  • Develop full-funnel paid marketing strategies aligned with pipeline and revenue goals
  • Monitor and optimize key metrics, including CPL, CAC, ROAS, SQL conversion, pipeline contribution, and campaign ROI
  • Lead A/B testing initiatives across creatives, audiences, landing pages, ad copies, and conversion flows

What you need

  • 4–7 yrs of experience
  • Performance marketing
  • Google Ads
  • Meta Ads
  • Google Analytics
  • CRO
  • Analytics
  • B.Tech or B.E.

Good to have

  • Affiliate marketing
  • HubSpot
  • Salesforce
  • Marketing automation
  • Product marketing
  • CRM

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