highlisted

Performance Marketing Lead

Lokal App·Bengaluru

Pay not stated2–5 yrsFull-time

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About the role

We’re looking for a Performance Marketing Lead who can take ownership of paid acquisition and drive measurable business growth. The ideal candidate is someone who is hands-on with Meta Ads and Google Ads, understands performance marketing deeply, and can make decisions based on data, experimentation and business outcomes.

What you'll do

  • Own the end-to-end performance marketing strategy and execution across Meta Ads and Google Ads
  • Plan, launch, monitor and optimize campaigns across different stages of the customer funnel
  • Manage campaign budgets and identify opportunities to scale spends while maintaining efficient acquisition economics
  • Track, analyze and optimize key performance metrics including CAC, ROAS, CPI, CTR, CPC, CPM, CVR and LTV
  • Conduct continuous A/B testing and experimentation across audiences, creatives, messaging, campaigns and landing pages

What you need

  • 2–5 yrs of experience
  • Performance marketing
  • Meta Ads
  • Google Ads
  • Any graduate

Good to have

  • Google Analytics
  • Analytics

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