Performance Marketing Lead

About the role

Performance Marketing Lead at PradeepIT Consulting Services. Create and execute a strong performance marketing strategy & execution plan.

What you'll do

• Create and execute a strong performance marketing strategy & execution plan
• Manage budgets and campaigns across all digital channels to drive strong return on investment and effective ROAS
• Identify, ideate, execute and optimize multi-funnel SEM campaigns, PPC campaigns, and campaigns on Google Adwords, Facebook, Instagram, LinkedIn, Twitter, Quora
• Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly
• Manage paid listings on third party websites and media partners. Identify and test new channels to continue to meet or exceed established critical metrics

What you need

• 5–9 yrs of experience
• Performance marketing
• Google Ads
• SEO
• Email marketing
• Social media
• CRM
• MBA or BBA

Good to have

• Marketing automation
• CRO
• Google Analytics