Performance Marketing Manager

About the role

BeatO is looking for a hands-on Performance Marketing Manager to own paid customer acquisition for one of its business verticals. The role will focus on planning, executing, and scaling Google and Meta advertising campaigns to generate high-quality leads that convert into paying customers through an internal sales or telecalling team.

What you'll do

• Own paid customer acquisition: Plan, execute, and optimise campaigns for the assigned business vertical, across Meta and Google to hit acquisition and revenue targets
• Drive efficient lead generation: Build and scale campaigns that generate relevant
• Own performance metrics: Own key performance metrics (CPL, CAC, ROAS, conversion rates) and report on them regularly, with clear insights and next steps
• Manage and scale budgets: Manage monthly budgets and allocate spend across channels and campaigns based on performance
• Optimise campaign performance: Continuously test and refine audiences, creatives, campaign structures, offers, and landing pages to improve lead quality and conversion

What you need

• 2–4 yrs of experience
• Performance marketing
• Meta Ads
• Any graduate