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Plan, launch, manage, and optimize performance marketing campaigns across Meta Ads and Google Ads.• Drive mobile app installs, user acquisition, engagement, and conversion growth.• Use Firebase, GA4, and app analytics tools to monitor performance and derive actionable insights.• Implement and validate app event tracking, attribution, and conversion tracking.• Analyze acquisition funnels and campaign metrics, including CAC, CPI, and ROAS.• Continuously test and optimize campaign creatives,…
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