Performance Marketing Manager

About the role

You will work directly with customers to understand their business, translate their objectives into campaign strategies, take campaigns live and continuously improve performance. This is a hands-on, customer-facing role. You are expected to understand the numbers, make decisions, identify opportunities and execute experiments.

What you'll do

• Own customer campaigns end to end, from understanding requirements and setting up accounts to launching and managing campaigns
• Understand each customer's business, industry, target audience and objectives to develop relevant campaign strategies
• Manage and optimize campaigns across Meta Ads and Google Ads, including budgets, targeting, bidding, audiences and campaign structures
• Continuously monitor campaign performance, identify opportunities and implement optimisations to improve metrics such as CPL, CPA, conversion rates and lead quality
• Ideate and execute experiments across creatives, messaging, ad formats, audiences, targeting and campaign strategies

What you need

• 2–5 yrs of experience
• Performance marketing
• Meta Ads
• Google Ads
• SEO
• Any graduate

Good to have

• Digital marketing
• Google Analytics