Performance Marketing (Meta Ads)

About the role

We are seeking a results-driven Performance Marketing Specialist – Meta Ads to join our growth team. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta platforms (Facebook, Instagram, etc.). You will play a key role in driving customer acquisition, improving ROI, and scaling performance across multiple business verticals.

What you'll do

• Develop and execute performance marketing strategies to drive customer acquisition, lead generation, and revenue growth
• Plan, create, and optimize Google Ads campaigns, including search, display, and remarketing campaigns, to maximize ROI and achieve performance goals
• Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance and improve ad relevance and quality score
• Monitor campaign performance, analyze data, and generate actionable insights to optimize performance and drive continuous improvement
• Manage social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement

What you need

• 2–3 yrs of experience
• Meta Ads
• Performance marketing
• Google Ads
• Social media
• Copywriting
• Analytics
• Any graduate