- Can I apply
- Needs MBA or BBA or B.Tech · 4–8 yrs
- Pay
- ₹14 L–₹16 L a year
- Source
- From the company's careers page · today
- How to apply
- On Vinove's site: short form, ~5 min
Early: posted 15 h ago on their own site
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About the role
Performance Marketing at Paytm. Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels.
What you'll do
- Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels
- Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate
- Translate business objectives into channel strategy, budgets, audience architecture, bidding and optimization frameworks
- Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution
- Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events, geographies and new platforms
What you need
- 3–5 yrs of experience
- Performance marketing
- Cross-selling
- Analytics
- Google Analytics
- BigQuery
- Any graduate
Good to have
- Google Ads
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