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PPC Specialist

Identixweb·Bengaluru

Pay not stated3–6 yrsFull-time
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About the role

We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.

What you'll do

  • Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing ,LinkedIn Ads, etc
  • Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required)
  • Conduct keyword research, audience targeting and competitor analysis for multiple markets
  • Create and test ad copies, landing pages and extensions to improve CTR and conversion rate
  • Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS

What you need

  • 3–6 years in marketing
  • Google Ads
  • Meta Ads
  • Google Analytics
  • Copywriting
  • Research
  • Performance marketing
  • Any graduate

Good to have

  • LinkedIn Recruiter

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