Principal UX designer

About the role

We're seeking a passionate and experienced Principal UX Designer to serve as our Head of UX, owning the user experience design process from concept to delivery. The ideal candidate is a strong advocate for the user, with a track record of creating intuitive, accessible, and engaging digital experiences — and is comfortable operating as a design team of one, balancing hands-on execution with strategic ownership.

What you'll do

• Own the end-to-end UX design process, from initial research and ideation through wireframing, prototyping, and final implementation
• Conduct and lead user research and usability testing to deeply understand user behavior, needs, and pain points. Synthesize findings into actionable design insights
• Collaborate closely with cross-functional teams including product managers, engineers, and stakeholders to define product strategy, requirements, and features
• Create and maintain design deliverables such as user flows, wireframes, prototypes, and high-fidelity mockups using industry-standard tools
• Champion user-centered design principles and best practices across the organization, ensuring design decisions are data-informed and user-validated

What you need

• 10–18 yrs of experience
• Prototyping
• User research
• Visual design
• Interaction design
• Wireframing
• Design systems
• Any graduate

Good to have

• Figma
• Lean
• Usability testing
• User flows
• Product strategy