Product Analyst- Mg/ Sr. Mg- Paytm Ads

About the role

By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. We are looking for a Manager/ Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform.

What you'll do

• Build and maintain automated dashboards and BI reports for key product and revenue metrics
• Write advanced SQL queries to analyze large datasets and generate actionable insights
• Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities
• Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign
• Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and

What you need

• 6–9 yrs of experience
• SQL
• Power BI
• Data analysis
• Tableau
• Looker
• Digital marketing
• B.Tech or B.E.

Good to have

• Dashboarding
• Google Ads
• Meta Ads