Product Lead, Self-Serve Growth

About the role

This role focuses on building scalable product-led growth strategies for a rapidly expanding web data and AI ecosystem. You will own the end-to-end customer journey, from initial discovery and website engagement to product adoption, paid subscriptions, and account expansion. Working closely with engineering, design, marketing, customer success, and sales teams, you will transform customer insights into measurable product improvements.

What you'll do

• As the Product Lead, Self-Serve Growth, you will own the self-serve growth strategy and continuously improve the digital experiences, product journeys
• Own and optimize the complete self-serve funnel, including signup, trial, activation, paid conversion, and customer expansion
• Lead the product roadmap for the website and application interface, defining priorities and collaborating with engineering leads, developers
• Turn the website into an effective customer acquisition and conversion channel by optimizing user experiences, messaging, content formats, and product narratives
• Design and implement product-led growth journeys across developer ecosystems, open-source communities, and emerging AI agent platforms

What you need

• 5–8 yrs of experience
• Customer success
• Product marketing
• Roadmapping
• Any graduate

Good to have

• Google Analytics
• Marketing automation
• CRM